The Effect Of Green Banking Initiatives Of Indian Banks On Customer Satisfaction

In This era of globalization going green is the popular trend in banking sector. this fast changing environment Banking plays an important role sector as initiative has provoked institutions to introduce digital & Technology impelled services. Retaining customers customer satisfaction a bank more difficult nowadays. The perception and their factor that be taken into consideration before investing implementing such Green services they use services.This study aims find out impact Initiatives on satisfaction. refers making transactions electronically/ digitally avoid paperwork transactions.  banking, eco -friendly operation, ascertains high retention for bank. practices private banks provide comfortable access customers. A was conducted Banks investigate overall these customers’ total 377 respondents have been considered stud.